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UKEMTS12

‘volume, value and key trends data from a venue perspective’

What is the ‘UK Events Market Trends Survey’?

For the past 18 years, estimates for the size and value of the UK’s conference and business events sector have been based on annual research undertaken among meeting and event venues, providing a supply-side perspective on this key sector of the national economy. This research, known as UK Events Market Trends Survey (UKEMTS), will be published in Summer 2012, with a specific focus on volume aspects of the market and the performance of meeting venues. It will also highlight key market trends identified by venues.

This important research will be complemented, later in 2012, by a major new economic impact study, the ‘UK Economic Impact Study’, which will provide a demand-side analysis of the conference and business events market. Based on interviews with conference and event organisers (‘the buyers’), it will examine value, employment, taxation and other aspects of the market.

Aims of the ‘UK Events Market Trends Survey’

The UKEMTS seeks to:

Measure the key characteristics of the UK conference and business events market from a venue perspective
Provide the best possible estimates for volume aspects of the market, and identify key and emerging trends.

How can you get involved?

1) Complete the questionnaire

To participate in the 2012 research is easy, just complete the online form or download a 'word' version of the questionnaire and then fax it back to us.

Click here for a direct link to the questionnaire or download the word version here.

All participating venues receive a complimentary, personalised summary offering benchmark comparisons with other similar venues. They can also purchase the published report at a discounted price.

2) Sponsor the research

This research offers highly targeted promotion and exposure to both the supply and demand sides of the UK business events and conference industry. Specifically, it offers:

The research is actively promoted to over 3000 venues throughout the UK.
Complimentary copies of the report are distributed to all the major event management agencies.
Key findings are used by national bodies such as the Business Visits and Events Partnership to highlight the value and importance of the business events market to the national economy.
The survey is used by many major consultants and marketing organisations looking to build up a picture of the value of the events market as well as colleges, universities, hotel chains, individual venues, agencies and others.
We promote the results widely to trade media, destinations and venues, and the wider events industry.

If you are interested in sponsoring the research, please click here to view the benefits and costs.

Copies of the UKEMTS11 report (published in July 2011) are still available for more information and/or to order your copy download the order form below or click on the link to ther right entitled UKEMTS11.

If you have any questions about the research, please contact Tony Rogers t: 07887 596727 or e: [email protected]) or Sarah Malkin tel: 0121 212 1400 e: [email protected] who will be pleased to assist you.