08:00 - 08:45 Registration
09:00 - 09:30 Welcome and Chairman’s Introduction
09:30 - 10:30 The Economic Times
Denis Turner, former Chief Economist at HSBC, reviews the economic landscape of the past 12 months and provides insights into how UK businesses will be impacted by the eurozone crisis and other economic factors for 2012 and beyond.
10:30 - 11:15 Debating the Economy
Denis Turner joins an illustrious panel of experts to discuss how the events industry is fairing against the economic tide. Joining Denis on the panel will be Universal World Events European Director Andrew Winterburn, Caxton FX Managing Director James Hickman and Russell Green, Director of Corporate Sales for IHG.
11:15 - 11:45 Tea & Coffee break
11:45 - 12:45 The Olympic Boost
Our panel of Olympic experts discuss the opportunities, legacy and how the events industry will play a significant part in making London 2012 the Greatest Show on Earth. Panel lineup: Karen Webb, ex Program Manager Media & Marketing Communications for the Sydney 2000 Olympic Games Organising Committee, Tracy Halliwell, Director of Business Tourism at London & Partners, Mike Lee OBE, Chairman of Vero Communications and Len Olender, Olympic Project Director for Sportsworld.
12:45 - 13:30 Lunch
13:30 - 14:15 Games Time Travel
Nicky Ward from Transport for London’s Travel Demand Team discusses how to keep business moving during the London 2012 Olympic Games.
14.15 - 15.15 Workshop stream 1: choose from:
- Engaging Future Talent
A discussion on new ideas to engage future event talent including apprenticeship schemes. Panelists: Drp Group Managing Director Dale Parmenter, Consultant Sarah Wright, RPM's Rory Sloan and RLC Productions managing director Rachel Ley.
- Sensitive Ways of Doing Business Abroad
John Hooker, managing director of JHCP presents a workshop on trust and cultural differences when doing business overseas.
15:15 - 15:45 Tea & Coffee Break
15:45 - 16:30 Workshop stream 2: choose from:
- Employee Engagement
Human Resource specialist Grania Sweeting discusses recent changes in employment law and retirement legislation and how they affect business.
- TOMS Top-up
David Bennett provides the latest news on the Tour Operators’ Margin Scheme.
- A Practical Approach to Sustainability
16:30 - 17:00 Networking Masterclass
Author and trainer Andy Lopata delivers an interactive how to seminar on Networking in the Real World.
17:00 - 23:00 Evening Networking Dinner
08:00 - 08:45 Registration
09:00 - 09:15 Welcome and Introduction to Day Two
09:15 - 10:00 The Creative Process
Delegates discuss the notion of creativity. What is it? How can we harness it for better effect and how does it translate into more effective events?
10:00 - 10:30 Open Exhibition of Creativity and Tea & Coffee break
10:30 - 12:30
- The Creative Learning Clinic
Key technology partners will be on-hand to showcase their latest kit and answer issues relating to the operational production of events. Table-top exhibition style format offering one-to-one demos.
- The Learning Lounge
Active Networks’ Izania Downie moderates a series of bite sized demonstrations from suppliers specializing in areas such as social media, mobile, interactive handsets and delegate registration. Technology suppliers: XL Video, Blonde Fish, Lumacoustics, 360R, Active Network.
12:30 - 13:15 Lunch
13:15 - 14:15 Corporate Communications Dilemmas
Consultant Sarah Wright moderates a discussion amongst corporates as they explore solutions for what business concerns keeps them awake at night. M&S deliver its view on the events industry and the key concerns and issues of the day.
15:15 - 15:45 Afternoon Tea in the Exhibition Area
15:45 - 16:30 Workshop stream 1: choose from:
- Pump up the Volume
Amplification strategies for your next event and how to measure social media reach presented by Altitude London marketing director Peter Kerwood.
- Strategic Meetings Management
SMM is a method of applying good business logic to meetings management. Having been prevalent in the US for a number of years, it is now gathering pace and followers in the UK and Europe. Pauline Houston, CWT M&E and Hotel Programme Director UK&I will share the key principles and methodologies of how to build a successful SMM programme.
- Bribery Act Update
Get up-to-speed with the Bribery Law and air your concerns to our resident expert, Brian McDonnell, Partner at Olswang LLP.
15:45 - 16:30 The View from the Editor’s Chair
Industry publications discuss everything they’ve heard during day two of the conference and answer questions on key industry trends, the state of the market and their predictions for 2012 and beyond.
16:30 - 17:15 Wrap up and Close of Event