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VisitSweden is a non-profit making organisation responsible for the international marketing of the Sweden brand as well as product marketing of Swedish destinations and experiences abroad. We provide an "umbrella" for the Swedish tourist industry in the marketing of Sweden. VisitSweden is your primary source for information, ideas and contacts in regards to meetings, conferences and incentives to Sweden.

Sweden provides the perfect mix of stimulating and even exotic settings with reliability, efficiency and value for money - from the snowy wilds of Swedish Lapland in the north, to the gentle beechwoods and varied coastline of the south - not forgetting our vibrant cities, Stockholm, Gothenburg and Malmo in between. Please contact us for more information.

Strategic Partners

  • HBAA
  • ITM
  • IVCA

Industry Partners