events

Events in Action 2011

London Lancaster

Gain a better understanding of the world of events and get organised!

What is Events in Action?

A one-day training workshop for people wishing to gain a better understanding of the world of Events, including: conferences, product launches, communication events, incentive travel, team building and other types of corporate and association events. In a single day you’ll learn:

• The vital foundations of successful events
• The secrets of good customer-supplier relationships
• The difference between an event and an experience
• The principles of measurement and evaluation

Who should attend?

• Newcomers to the events industry
• Agency event organisers with up to two years’ experience
• In-house event organisers who are new to the job
• Sales staff from hotels, venues, destination management companies and other events service providers
• Business travel agency staff seeking insights to this specialist sector
• Students studying for Events Management and related qualifications

What will you learn?

This unique one-day course takes delegates through the four stages of event planning, development, implementation and evaluation. Speakers with proven expertise from leading events companies will share their insights and best practice at each stage of an event’s life-cycle. Specifically it will demonstrate:

• How to apply creativity to meet event objectives
• How clients, agencies and suppliers can work together effectively
• How to minimise risk
• How to lay a faultless paper-trail

Programme

Please note that registration commences at 0845hrs and the programme finishes for the day at approximately 1600hrs

Industry Overview

• What business are we in?
• Where does it fit in the marketing mix?
• How is it evolving?
• What factors are shaping its future?

In the Beginning was … The Brief

• Identifying the need for and defining objectives
• Focusing on the audience
• Understanding the pitch process
• The budget…

Building the Programme

• Practicalities of the client-supplier relationship
• Project administration
• Structuring the Itinerary
• Managing risk

Creating the Experience

• Developing concept and theme
• Launching the event
• Ongoing communication
• Producing a total brand experience

Delivering the Event

• On-site teamwork
• Essential documentation
• Delegate management
• Dealing with the unexpected
• Debrief and evaluation

Project presentations

After the workshop sessions, delegates will work in groups to plan an event programme from a supplied brief.

Summary and conclusions

General discussion, Q&A

When and where?

Thursday 8th December
Lancaster London
Lancaster Terrace
London
W2 2TY
Website 

What does it cost?

£250.00 + VAT for Eventia members
£250.00 + VAT for ITM, HBAA and IVCA members
£350.00 + VAT for non Eventia members