about

Aileen Reuter

Grass Roots Group Marketing Director, Head of CSR Committee

Aileen Reuter - Director, Marketing. In my role I am responsible for the corporate marketing of the Grass Roots events and communications division globally. I joined in 1995 and was recently responsible for the re-brand of four disparate businesses to Grass Roots. Prior to joining Grass Roots I spent 10 years in marketing within the automotive and petroleum sectors, including running my own marketing services company.

I am passionate about Corporate Social Responsibility and believe we have an opportunity to support our clients in their own CSR efforts by offering them a mechanism to fund reforestation and education programmes that have long-term positive impact. In addition as agencies and partners I feel we should undertake Carbon Audits on our own businesses that will help reduce emissions. Working with Eventia's selected partner, I will endeavour to make understanding how we can reduce emissions in our event provision and our business operations as a whole easier for members to engage with. Having a strong CSR programme is not a task that should be underestimated and by being elected to the Board I feel I can help the association on the journey to this goal by using my marketing, communication, planning and organisational skills.