Members

Sue Potton Associates

Sue Potton offers business development and marketing consultancy services that focus on enabling organisations (including venues, destinations and agencies) to maximize revenue and ROI from meetings and events.

Specialist knowledge and expertise:

• Marketing
• B2B meetings and events
• The North American meetings and events market
• Sponsorship marketing
• Event marketing consolidation

Services:

• Business development solutions
• Strategic marketing planning
• Competitor analysis
• Creation, facilitation and management of customer advisory boards, focus groups and strategic planning meetings

 About Sue

Sue has 25 years’ experience in the meetings and events industry in a career that encompasses venue operations and marketing, international medical congress management, corporate B2B events, sponsorship marketing and strategic meetings management.  Sue has truly global experience having delivered events all around the world in addition to spending seven years in the United States leading a global healthcare communications agency team. She has collaborated with an impressive list of Association and Corporate clients on their event strategies including Harvard Medical International, GlaxoSmithKline, Bristol-Myers Squibb and P&G.  Immediately prior to establishing Sue Potton Associates, Sue was Director of Business Development EMEA for George P. Johnson, the leading worldwide experience marketing agency.

Sue draws upon her experience and industry insights to create highly focused solutions to her clients’ business challenges that deliver measurable results.