Eventia

events

Events in Action Plus

London

Make it happen! Gain practical skills.

A one day course designed as a 'next level up' to the successful Events in Action series. The course focuses on practical operational and business skills for the events industry.

Who should attend?

Agency and partner employees wishing to increase their industry knowledge as well as their core business and operational skills. Attendees will take advantage of the opportunity to share best practice with others and take away practical tools and skills that will assist them in their day to day job. The course is directed to employees with between two and five years’ industry experience.

What will you learn?

The one day course focuses on:

- Industry information, history and terminology

History of the events industry
Understanding client sectors, event types and partner streams
Future direction of the industry

- Sales and Marketing

Understanding your own corporate i-d – who are you and what do you sell?
Knowing your target audience – what makes clients buy and why?
The briefing process; taking, disseminating and understanding your clients’ brief
Creating an effective pitch and proposal
Understanding the principles of selling and marketing self-financing events
Understanding revenue streams that affect events

- Finance

How companies typically structure their finances
Understanding ‘you’ as a cost to your company
Understanding cash-flow and its impact on projects and your business
Defining budget templates and appreciating what constitutes ‘profit’ on a project
Differentiating financed and self-financing events
VAT, TOMS and other aspects of compliance

- Communication and Management skills

Principles of external communication with clients, do’s and don’ts, and tools available
The communication hierarchy – internally and externally
Collation and co-ordination of project teams
Effective meeting management
Communication Tools and Templates.