Eventia today publishes the 2012 ‘UK Events Market Trends Survey’ (UKEMTS) research. This major research project, undertaken annually since 1993, provides volume and key trends data for the UK conference and business events market from a supply-side or venue perspective.
The survey reveals greater optimism among venue managers with 89 per cent expecting business in 2012 to be better than 2011. On the back of this, one in five venues are planning capital investment projects worth upwards of £100,000 in 2012.
UKEMTS asks venues to provide data on their conference and events business during the calendar year 2011. The 2012 report is compiled from data supplied by a representative sample of 302 venues from across the UK, 8.6 per cent of the universe of 3,500 venues used as the basis for research analysis.
Key findings from the latest research include:
UKEMTS 2012 has been sponsored by drpgroup, Accor Hotels, Conference Centres of Excellence, Event Assured, and Glasgow City Marketing Bureau.
UKEMTS forms the first part of a huge investment in research in 2012 by the business events sector in the UK. Part two, to commence shortly, will comprise the first-ever ‘UK Economic Impact Survey’ (UKEIS), a substantial UK meetings industry collaboration powered by the MPI Foundation and using the United Nations standard methodology for measuring the economic significance and characteristics of the meetings and business events sector. UKEIS is being sponsored by many of the leading players in the sector, including Intercontinental Hotels Group, CAT Publications, International Confex, IMEX, Reed Exhibitions, ICCA, HBAA, SITE, and key destinations and venues. Eventia will act as a data partner to UKEIS.
Rob Allen, Eventia Chairman and Executive Chairman of TRO, commented: “UKEMTS is a crucial barometer of what’s happening in the business events sector and should be required reading for anyone who needs an informed view of the trends and changes in our sector. We shall be using the trends and other market intelligence revealed in this survey for education, marketing and advocacy purposes.”
Copies of the full report are available from Eventia priced £175. Visit www.eventia.org.uk and click on research to download an order form.