news

news

Over 65 buyers to attend The Summer Eventia 2010

Mary Jo Jacobi, Google, Imagination to speak

Over 65 buyers will attend The Summer Eventia in Glasgow from the 4^th -6^th July 2010. It is expected that over 250 delegates will attend in total - of which 150 have booked to date. The buyers are from leading event agencies including Euro RSCG Skybridge, BI Worldwide, Grass Roots, Helms Briscoe, Banks Sadler and Smyle and a number of corporate companies.

Izania Downie CEO Eventia said: “Our programme is the strongest ever - our first day is focused on financial, business and the economy and kicks off with an exciting ‘chat show style’ debate about the political climate and how it impacts on our industry. Our second day is focused on brands communication and we are honoured to have sessions from Google and Mary Jo Jacobi – a leading reputation and brand strategist who devised and delivered HSBC's reâ€branding as “The World’s Local Bank”, led Shell's reputation management activities globally during a period of extreme crisis and was a senior advisor to two American Presidents.

“Also, in the spirit of collaboration, we have created a session to bring all of the global associations together to discuss our industry and share global insights. This is the first time that these seven leading global associations have come together this way, and we believe it will be of huge benefit to our members and the industry as a whole.”

Programme is below:

Monday 5^th July - Financial, Business and Economy

Altered Images: Raising our game in a post election landscape
Following the General Election, the former editor of The Herald newspaper Charles McGhee takes over from Jeremy Paxman to interview three political and economic heavyweights. What does the new political climate mean for your business and how will economic recovery be affected?
Speakers: Dr Dominic Swords, John Greenway, Dr Lesley Sawyers

Vital Statistics: Global insights from association heads
In a true spirit of togetherness, leading event trade associations with a global perspective present insightful research findings. How does the UK sector compare with events professionals working abroad and what can we learn from overseas trends?
Speakers: Didier Scalliet - MPI, Debbie Donaldson - SITE, Richard Foulkes – ISES, Paul Tilstone – ITM, Deborah Sexton - PCMA, Rohit Talwar - ICCA, Mark Saxby - Eventia

The View from Vancouver: What London 2012 and Glasgow 2014 can learn from the Vancouver Experience
Vancouver shares their experiences following the Winter Games. Now that the spotlight has shifted to London, hear what event suppliers and UK destinations can really expect when the Olympics roadshow rolls into town.
Speaker: Claire Smith, vice president sales and marketing, Vancouver Convention Centre

Sector Summits: The power of discussion
Whichever part of the events industry a delegate works in, there’s a host of issues that can be overcome by collaborative discussion. This is their chance to air concerns, debate solutions and agree on best practice. Conclusions will be relayed back to all conference delegates for the future development of the industry.

Tuesday, 6 July - Brand and Communications

Beyond Logo: The importance of communicating brand
A high-profile consumer brand expert reveals the secrets of developing and protecting your company brand. Learn the importance of identifying brand values and remaining true to them. Why is brand health so important and how does it relate to the success and failure of a business? Lear more about why companies need to use every tool for persuasion to communicate their promise and to keep customers happy.
Speaker: Mary-Jo Jacobi, Leading reputation and brand strategist

Brands on Film: Moving marketing in line with consumer behaviour
Google will be on stage discussing the rise in video marketing and the use of YouTube to amplify brand and increase the life-span of event activity. This not-to-be-missed session will inspire new ways of integrating social media and building community around event activity.
Speaker: Andrew Barke, industry head - agency, Google UK Ltd

Classroom Choice: Educational streams for events practitioners
Delegates choose two 45 minute sessions on a range of topics prevalent to their business and hosted by leading industry experts.
Understanding Virtual Meetings - Speakers: Chris Elmitt, Crystal Interactive & Anthony Miller, ActiveEvents
Twitter and Social Media - Speaker: Mike Fletcher
The Communication Challenge - Speaker: Kenny Holmes, Imagination UK
How to DO sustainability - Speaker: Sam Wilson, EcoEvents
TOMS & VAT - Speaker: David Bennett, Saffery Champness
Olympics - Preparing for 2012 - Speaker: Mark Howell, Visit London
Destination marketing – Speakers: Leigh Jagger, Bank Sadler & Scott Taylor, Glasgow City Marketing Bureau